SpringsBusiness.com ~ celebrating local entrepreneurs! | Name: | ?Emily Periard and John Petrovich |
| Business: | ?Newera Social Marketing |
| Location: | ?Colorado Springs, Colorado |
Q: You both started your business when you were 26. Is this the first entrepreneurial adventure for each of you? How did you meet and decide to start Newera? And what is your business start date?
A: This is not the first entrepreneurial adventure for John. He successfully started, ran and sold a company called Western Dock Service from 2001 to 2006. John and Emily met in 2002 while attending Western Michigan University. John graduated with a Sales and Business Marketing degree, and Emily graduated with a Bachelor in Psychology. John worked in the advertising and marketing industry with both a national brand and a local newspaper. Emily spent many years in the nonprofit human services industry, moving from providing direct services to working in development with fund-raising, event planning, and nonprofit marketing. After both had spent time in their respective areas of both for-profit and nonprofit marketing, it became apparent that social media was emerging as a crucial marketing tool, and both John and Emily believed that supportive services should be available to small businesses and nonprofits at prices they could afford. Newera Social Marketing officially opened for business on July 1, 2010. We?re very excited to celebrate our one year anniversary. We have loved being a small business supporting other small businesses here in the Springs and look forward to many more years!
Q: What does your business specializes in?and has your vision changed any since launching?
A: Newera Social Marketing specializes in social media marketing strategy, account management, and support. We began with monthly service packages and have since added several ? la carte service options. Our goal is to be able to find fresh solutions for any small business or nonprofit in an industry that changes quickly, sometimes even daily.
Q: Describe why you chose Colorado Springs as the city to launch your business in? and what?s your experience been like here in the Springs as an entrepreneur?
A: We both moved to Colorado Springs from Michigan around two years ago for jobs. We love that Colorado Springs is just south of a city like Denver: we see many of the positive big city influences inspiring Colorado Springs business owners without taking away the sense of pride in community that most business owners here in the Springs have. We know that many local businesses need to execute a successful marketing strategy to keep their doors open and thrive, but may not have the budgets of their big city neighbors. That?s part of our goal at Newera ? offering fresh, supportive social marketing solutions at prices that are affordable.
Q: What do you like most about living and working in Colorado Springs?
A: We get inspired everyday when we walk outside ? there is really nothing like being humbled every morning by the beautiful mountains surrounding our city. It helps remind us that we?re just a small piece of the puzzle here in our community, helping us to keep our awareness and be present for our clients, and we know this helps make us successful business owners as well.
Q: Do you belong to any local business organizations? For example, the Chamber, BBB, etc. What value have you received if you do participate, and if you don?t, what other methods do you use to promote and grow your business? What?s been most helpful?
A: We are very excited to be Chamber of Commerce members! We find it extremely valuable to participate in the many different events that the Chamber has to offer (networking, chamber universities, etc.). John belongs to the Strictly Business Leads Group and has enjoyed meeting and supporting the fantastic members! This is a group of dedicated, inspiring, and passionate business people here in the Springs and we couldn?t be prouder to be part of it! The main method that we use to promote and grow Newera is networking and asking for referrals. Referrals are by far the most helpful tool for growing a business like ours. We recently heard a statistic that 14% of people trust advertising and 98% trust peer to peer recommendations. Being involved with groups like the Chamber and Strictly Business really help us to have a foot in the door!
Q: What percentage of your business comes from Colorado Springs (and/or Colorado)? Are you looking to expand nationally?
A: Currently 85% of our business comes from Colorado Springs and 15% is out of state (FL, CA). We are definitely interested in expanding our national client base, however, our passion lies in being able to work with local business owners to help make a difference in this community!
Q: What local news outlets do you use to stay informed?
A: We utilize many local news sources on behalf of our clients, but our favorite print source is The Independent. We also enjoy tapping into the Facebook Pages of the many local businesses and organizations here in town! This really helps us stay up to date on what?s happening right here in the Springs, and because the presence of local Springs businesses grows daily on social media, we love seeing the progress and visibility of our clients and their community partners!
Q: What?s one of your favorite motivational quotes or inspirational ideas?
A: ?One of the great liabilities of life is that all too many people find themselves living amid a great period of social change, and yet they fail to develop the new attitudes, the new mental responses, that the new situation demands. They end up sleeping through a revolution.? ? Dr. Martin Luther King, Jr.
Q: Favorite local spot to meet a client for a business lunch? And what do you recommend ordering here?
A: We love Jives Coffee Lounge in Old Colorado City. They make a fantastic banana mocha, and they?ll put it over ice now that summer is here!
Source: http://www.springsbusiness.com/emily-and-john-from-newera/
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