My friend Ted sells marine forklifts. he and his boss recently went to a marina to close a large transaction. Ted looked around the marina and said to the customer I?m not going to sell you this lift. Both Ted?s boss and his customer were stunned. he followed up with You would really grow your business if you had two lifts, one for the front and one for the back. Ted took a gamble, he embraced risk rather than running from it, and he ended up selling two forklifts that day.
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Risk Management for Sales People
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Source: http://www.business4noobs.com/risk-management-for-sales-people/
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