Council of PR Firms Career Center: Marketing: Communications jobs ...

The Director of Enrollment Marketing and Communication provides leadership, strategic direction, and financial management for all marketing and communications related to undergraduate recruitment and admissions programs, including outreach & Scholarship programs (Torch, BPHS) , International outreach programs (Global Pathways, USPP), New Student Orientation & Parent and Family Programs, and the International Student and Scholar Institute. In addition, the Director of Enrollment Marketing and Communications will provide leadership and oversight for marketing and communications for graduate recruitment and enrollment, as well as Student Financial Services.

Reporting directly to the Vice President of Enrollment, the Director will be responsible for developing, implementing, and assessing strategic and integrated communications and marketing plans which include print, electronic and direct mail communications to critical university constituents ? more than 300,000 prospective students; newly enrolling undergraduate and graduate students; parents of undergraduates; alumni involved in the recruitment and enrollment process and guidance counselors. Additionally, this position will be responsible for coordinating strategic market research necessary to inform the development of new marketing and communications activities as well as other assessments of customer satisfaction and marketing impact. Wrap-around responsibility for integrated content across all media vehicles including social media, and the myNEU portals for all prospective, admitted and newly enrolling students and parents is also under the Director?s purview.

To successfully develop and implement these strategic plans, the Director will provide supervision and direction for a staff of four. The Director will also work collaboratively with the Associate Vice President of Enrollment, the Dean of Admission, the Director of International Recruitment, the Director of Orientation and Admission Programs, and the Associate Deans in the Colleges. In addition the Director also works in conjunction with senior leaders in the Enrollment Management and Student Affairs division including the Senior Vice President, the coordinator of marketing and communications for University Market Expansion, and the Vice President and Dean for Student Life. This position collaborates closely with the central University Marketing and Communication division.

This position will directly manage three positions; Associate Director of Admissions Marketing and Communications, a Sr. Assistant Director for Communications, and a communications specialist. The Enrollment Marketing team also includes one professional staff member reporting to the Associate Director.

Source: http://careercenter.prfirms.org/jobs/4420874/director-enrollment-marketing-and-communications

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