How To Get More Traffic For Your Online Business | On Translations

Domain Names

A great domain name will complement your traffic building efforts. Register a domain name that?s easy to remember. Steer clear from domain names that are long and hard to spell. Domain name with hyphens and numbers should be avoided as well. Ask yourself, ?Will people remember my domain name?? Test the domain name with your friends, family, and existing customers. Ask them about their opinion. You might love the domain name, while others would struggle with spelling or remembering it.

If the hard to spell domain name is what you must have, then you should also buy the misspelled version. Domain names are cheap to register. It?s worth buying domains that might be mistyped or misspelled versions of your primary domain. For a small investment, the spelling errors of your customers can be corrected.

Is your domain name easy to read? Which of these domain names is easier to read? Is it www.domainname.com or www.DomainName.com? Capitalizing the first letter of each word helps your reader. The easier it is to read the easier it is to remember. Don?t buy the .net version of a domain if the .com version is no longer available. Having the .net version only is going to result in loss of revenue for your business to the business that owns the .com version of the domain.

Directories

You should submit your site to directories. There are several major directories such as ?The Open Directory Project? you should consider, but don?t ignore the smaller niche directories either. A link to your site will be the result of a listing in a directory. More importantly, the link is from a relevant directory category. Links from directories are one-way links pointing to your site and this is actually an advantage and is also considered more valuable than reciprocal links.

Hosting

In your traffic building strategy, you need to have a reliable web hosting company. When you click on a search result that leads to a website that is offline, it can be very frustrating. Selecting an inadequate hosting company could result in loss of traffic. You work hard to drive traffic to your site. You should not let a substandard hosting company undo your efforts.

There are directories that offer paid listings while some would offer free listings. While free listings can take months or longer, paid listings usually result in faster listings. In addition to the financial commitment to getting your site listed in directories, there is a significant time commitment. On websites such as elance.com, you can easily outsource directory listings. The other alternative is to hire a student.

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