08.26.2011? Coquitlam, Port Moody & Port Coquitlam, British Columbia ? BC?s Tri City area is very competitive in the Home Medical Equipment sector. to make themselves stand out from the crowd, MEDIchair Tri City owner Hal Mykolaishyn embarked on program in 2010 that was aimed at increasing public awareness of his business and enhancing service to his customers. Combined, the strategy appears to be working as sales are up 20%. ?Our goal from the very beginning of this strategy was not to just be good at what we do ? we want to be great at what we do,? explains Mykolaishyn, ?To accomplish that you have to go beyond the expected.? Using his personal image as part of the branding awareness campaign, Mykolaishyn created distinctive MEDIchair Tri City ads on 41 bus benches and 11 buses that move throughout the Tri City area. He also completely wrapped his three service vans in colourful messaging that grabs the eye. the advertising also ties together with his store?s website www.medichairtricity.com. ?I know the branding side is working,? says Mykolaishyn. ?There isn?t a day that goes by that someone I meet doesn?t recognize me from our public ads.? However, Mykolaishyn is quick to point out that without great customer service, the advertising and branding is meaningless. to that end, MEDIchair Tri City is the preferred vendor with seven local care facilities in the Tri City and Maple Ridge areas where it fixes and maintains equipment such as walkers and wheelchairs for free. in 2011, the company has donated more than $7600 to local organizations including three manual wheelchairs to the Eagle Ridge Foundation and eight wheelchair cushions and cash to the Ridge Meadows Hospital Foundation. ?We also recently hired a music therapist to visit our preferred vendor accounts and provide entertainment for their residents,? adds Mykolaishyn. ?This is not part of any branding exercise. we recognized an important quality of life service that we could provide at no cost to our preferred customers with that will help make a difference for their residents. this is part of our mission to be great at what we do.? On the industry front, Mykolaishyn is also taking a leadership position. He is a Vice-Chair of the Home Medical Dealers Association of BC. the association represents its 50+ dealers and manufactures in various capacities with both provincial and federal ministries. He is also a member of the o the Executive Board of MEDIchair BC?s Marketing Committee working on behalf of the 18 MEDIchair dealerships in the province. about MEDIchair Tri City ?the home medical equipment specialists? MEDIchair Tri City (Coquitlam, Port Moody & Port Coquitlam) is a locally owned franchise that is part of MEDIchair, North America?s largest and fastest growing Home Medical Equipment (HME) franchise company with stores from coast-to-coast in Canada. we carry a comprehensive line of Home Medical Equipment products including wheelchairs, scooters, lift chairs, bathroom safety products, home accessibility solutions, and soft/disposable personal health care products such as incontinence supplies, wound care, compression, and bracing. we treat all our clients with the same respect, honour, dignity and care as we would our own family. MEDIchair Tri City is a full service home medical equipment establishment offering a full range of home medical equipment and supplies and services for each of our retail customers and professional clients. www.medichairtricity.com www.medichair.com -30- for more information, interviews of hi-rez visuals, please contact: Mr. Hal Mykolaishyn, Owner, MEDIchair Tri City (778) 899-0649 coquitlam@medichair.com www.medichairtricity.com Mr. Neil Bousquet APR, PR, MEDIchair (403) 256-8834 neil.bousquet@medichair.com
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MEDIchair Tri City combines branding & service to increase sales
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Source: http://www.business4noobs.com/medichair-tri-city-combines-branding-service-to-increase-sales/
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